St Piran or St Patrick? You decide...
T he season of stout is upon us. Characterised by its dark colour, flavoursome profile and smoky undertones. Stout has never been more popular in the UK drinks market and is one of the best performing segments in beer, outperforming Craft and No/Low. With two key occasions just around the corner, St Piran’s Day is celebrated each year on 5th March as the national day of Cornwall and St Patricks Day, 17th March, there has never been a better time to shine the spotlight on stout!
As you know not all stouts are Irish… Our Cornish stout, Mena Dhu is the perfect pint to drink and enjoy whilst watching the Rugby Six Nations, as well as being versatile enough to be paired with a variety of foods. Over the last two years, the brand has grown from strength to strength in the On Trade where volumes have grown +21% in just 2 years !**
And it doesn’t need to stop at the bar. We have shared below some of our top tips for showcasing Mena Dhu on your bar line up this season:
Food pairing nights
A dedicated food pairing night, with tasting flights can be a great way of getting your customers to try new beers on the bar. Simple pairings like stews, burgers and even desserts can prove a big hit.
Mena Dhu on the menu
Feature a ‘stout pairing” prominently on your menu, showcasing how the liquorice and chocolate undertones of Mena Dhu can complement flavoursome main courses or rich desserts.
Promotional offers
Create limited-time promotions, such as “Buy One, Get One Half-Off” or discounts on stout samplers, to entice customers to try different options.
Share via social media
Encourage others to come in and try a pint of the great stuff, by sharing enticing photos and descriptions of your best pints on your pub’s social media platforms.
Customer feedback
Encourage customers to provide feedback on ‘untapped’ and spread the word for people to come to your pub and try for themselves.
Stocking Mena Dhu in your pub can bring multiple advantages. From attracting dedicated beer lovers to enhancing your menu and boosting profitability. For your free sample, email sales@staustellbrewery.co.uk and request now.
Source:
*Circana All Outlet Volumes L52wks to 28.12.24 vs YA
** Internal production volumes L52wks to 22.12.24 vs 2YA