On 15th February, 25 women from across St Austell Brewery collaborated with Brewing Director, Georgina Young, to brew the innovative beer, paying tribute to the women who have played a role in the business over the years and continue to do so. Volunteers from head office roles and our pub estate got stuck in, squeezing fruit, adding hops, mashing, digging out spent grain, pitching yeast, and learning all about brewing (and one another) in the process.
Gineous is the first beer in our Cask Club series for 2022. The Cask Club - formerly known as the Small Batch Club - is an initiative which allows pubs to serve up new and limited-edition St Austell cask brews for their customers each week. The Cask Club is also a fantastic opportunity for our brewing team to get creative and experiment with different beer styles from around the world.
St Austell Brewery’s Brewing Director, Georgina Young, said:
It’s been a fantastic experience bringing women from across the business together to brew such a unique beer, and to demonstrate how exciting and creative the brewing process is.
I t’s been a fantastic experience bringing women from across the business together to brew such a unique beer, and to demonstrate how exciting and creative the brewing process is.
“Gineous is a delicious fruity pale ale, with added juniper, orange peel and bergamot. A splash of Gin 77 – a London dry gin which was kindly donated to us by Bristol Distilling Company - lifts the flavour of the beer, adding notes of fresh grapefruit zest, root ginger, and pink peppercorns.”
At St Austell, we’ve been brewing beer in Cornwall since 1851 and take pride in being the largest cask brewer in the South West. We attribute much of our growth and success to female leadership, not just today, but throughout our history. Hester Parnall was chairman between 1916 and 1939 – a rare example of female leadership in brewing at that time. Georgina Young took the helm of brewing operations in 2020.
Gineous is available from 8th March in 40 select pubs across the South West. You can view the full list here.