Anthem launches in supermarkets across the UK
W e're excited to share the news about the launch of Anthem, our 3.4% ABV British session pale ale, which is now available in selected Tesco stores nationwide.
Previously only available in cask (3.8% ABV) across our pub estate in the South West, as well as independent pubs since 2022, beer lovers can now enjoy Anthem session pale ale (3.4% ABV) at home in cans.
Anthem (4x440ml) is available in over 650 Tesco stores across the UK, from Penzance to Shetland, as well as our online shop.
The launch is a real celebratory moment in our 174-year history, with Anthem joining our growing range of lower-alcohol beers, alongside the award-winning Proper Job 0.5% IPA, launched last year, and Cornish Best (3.4%). Anthem is perfect for easy sunshine sipping or for those looking to moderate with a fresh and fruity beer.
Crafted by Brewing Director Georgina Young, the light and refreshing pale ale is made with 100% British ingredients, including malted barley grown in Cornwall and East Anglia, as well as Golden Naked Oats from Northamptonshire. Additionally, four UK-grown hop varieties – Target, Olicana, Jester, and Harlequin – bring the beer’s vibrant, fruit-packed flavours to life.
Brewing Director, Georgina Young, said: “We’re delighted to see Anthem join the ranks of Tribute, Proper Job, and korev as part of our fantastic beer portfolio, now available for people to enjoy at home.
“This beautifully light pale ale is bursting with juicy tropical notes of mango, peach, and apricot. With its slightly lower ABV of 3.4% in cans, it’s an easy-drinking, sessionable beer made with quality British ingredients – and despite the lower ABV, it doesn’t compromise on flavour.
“We’re especially proud of Anthem’s all-British lineup of ingredients. We work closely with our trusted network of suppliers to ensure we’re using the finest raw ingredients, showcasing the best of British brewing. The hops are exciting English varieties that emulate the juicy hop characteristics often associated with US beers. By sourcing our ingredients locally, we also support our sustainability efforts to reduce the environmental impact of our brewing operations.”
Anthem was the first core beer to be launched by Georgina in 2022 when it was introduced on bars in cask. For those who prefer to enjoy a pint in the pub, Anthem (ABV 3.8%) is available across a selection of St Austell Brewery’s managed pubs in the West Country.