The Tribute timeline

F rom Daylight Robbery in 1999 to British Airways’ onboard ale, Tribute has come a long way.


Quality Speaks For Itself campaign launched with sales of Tribute at an all-time high!

New Tribute bottles available in pubs and stores.



Tribute’s 330ml cans go global following a major deal with BA to become the national airline’s on-board ale.

The Tribute balloon takes to the skies offering a more serene way to traverse Westcountry skies.

Tribute sponsors Cornwall County Cricket.

Jack Nowell, England Rugby star, becomes our Tribute Ambassador.

New glassware created for Tribute.

Tribute takes to the skies with Flybe.



Tribute takes to the streets of London emblazoned across a fleet of London taxis.

Tribute becomes the main sponsor of Bristol Balloon Fiesta.



Declared Regional Cask Ale of the Year for the third time in a row at the Publicans’ Choice Awards.

Tribute partners with Canine Partner, sponsoring ‘Tribute the puppy’ in his training programme to assist someone living with disability.



Named Best drink at the Food Reader Awards.

Title sponsor of Somerset County Cricket Club and collar sponsor of Gloucester County Cricket Club.

Tribute becomes the main sponsor of Cornwall County Rugby team.

New Tribute branding introducing the ‘Cornish Pale Ale’ line.



Named the Official Beer of Plymouth Argyle.



The new Tribute cans become available in supermarkets.



Tribute becomes the South West’s official Rugby Football Union sponsor, supporting the sport in Cornwall, Devon and Somerset at grass roots level. The ‘You’ve Earned It’ campaign launches to tie in with the Cornwall RFU sponsorship.



Tribute is voted Supreme Champion at the SIBA South West Beer Festival.



Tribute becomes the official beer of the Cornish Pilot Gig Association to coincide with Head Brewer Roger Ryman’s 40th birthday ‘Row around Cornwall’.



Tribute bottles go nationwide in supermarkets.

‘Cornish Born and Brewed’ campaign is launched.



Tribute is voted Champion Beer of Cornwall at Cornwall CAMRA beer festival, Falmouth.



The 1,000,000th pint of Tribute is brewed.


Daylight Robbery becomes a permanent fixture under its new name, Tribute – in honour of those who had helped the Brewery grow to its landmark 150th anniversary.



Tribute starts life as Daylight Robbery, a seasonal beer brewed to celebrate the total eclipse in August 1999.