The Tribute timeline

F rom Daylight Robbery in 1999 to British Airways’ onboard ale, Tribute has come a long way.

2017

Quality Speaks For Itself campaign launched with sales of Tribute at an all-time high!

New Tribute bottle available in pubs and stores.

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2016

Tribute’s 330ml cans go global following a major deal with BA to become the national airline’s on-board ale.

The Tribute balloon takes to the skies offering a more serene way to traverse Westcountry skies.

Tribute sponsors Cornwall County Cricket.

Jack Nowell, England Rugby star, becomes our Tribute Ambassador.

New glassware created for Tribute.

Tribute takes to the skies with Flybe.

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2015

Tribute takes to the streets of London emblazoned across a fleet of London taxis.

Tribute becomes the main sponsor of Bristol Balloon Fiesta.

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2014

Declared Regional Cask Ale of the Year for the third time in a row at the Publicans’ Choice Awards.

Tribute partners with Canine Partner, sponsoring ‘Tribute the puppy’ in his training programme to assist someone living with disability.

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2013

Named Best drink at the Food Reader Awards.

Title sponsor of Somerset County Cricket Club and collar sponsor of Gloucester County Cricket Club.

Tribute becomes the main sponsor of Cornwall County Rugby team.

New Tribute branding introducing the ‘Cornish Pale Ale’ line.

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2012

Named the Official Beer of Plymouth Argyle.

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2010

The new Tribute cans become available in supermarkets.

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2008

Tribute becomes the South West’s official Rugby Football Union sponsor, supporting the sport in Cornwall, Devon and Somerset at grass roots level. The ‘You’ve Earned It’ campaign launches to tie in with the Cornwall RFU sponsorship.

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2007

Tribute is voted Supreme Champion at the SIBA South West Beer Festival.

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2006

Tribute becomes the official beer of the Cornish Pilot Gig Association to coincide with Head Brewer Roger Ryman’s 40th birthday ‘Row around Cornwall’.

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2005

Tribute bottles go nationwide in supermarkets.

‘Cornish Born and Brewed’ campaign is launched.

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2004

Tribute is voted Champion Beer of Cornwall at Cornwall CAMRA beer festival, Falmouth.

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2002

The 1,000,000th pint of Tribute is brewed.

2001

Daylight Robbery becomes a permanent fixture under its new name, Tribute – in honour of those who had helped the Brewery grow to its landmark 150th anniversary.

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1999

Tribute starts life as Daylight Robbery, a seasonal beer brewed to celebrate the total eclipse in August 1999.

Pay Tribute to Tribute

Perfect for Tribute ale lovers, shop our range of merchandise. Whether it's a little treat for yourself, or a gift for the beer drinker in your life - we've got a unique variety available. Pay Tribute to our renowned pale ale, unchanged for 20 years.