St Austell Brewery is the major player in the south west wholesaling business, with our trading area now extending as far as Avon, Dorset and Wiltshire. We have a large portfolio of all the major beer, lager, cider and soft drink brands, as well as providing many of the niche brands that are sometimes difficult to obtain. Our beer and lager range is based on the Carlsberg Tetley brands, for whom we are the main supplier in Cornwall.
In addition, we can offer a fabulous range of fine wines and spirits, through Walter Hicks Fine Wine Merchants who are an important part of the St Austell Brewery. We are seen as the South West’s experts in wine and our annual wine fair is perhaps the largest of its type outside of London.
In a trading area where flexibility and service levels are key, we pride ourselves on being the best in the area. Unlike many of our major competitors, we have 4 depots, each of which serves customers within a 25-mile radius. This means we can react instantly and provide delivery times and days to suit your business.
As a St Austell Brewery customer you will be assigned a dedicated Sales Development Manager. Their job is to negotiate competitive terms on your behalf and to support your business.
They are on hand to:
- Help you design, plan and stock the bar efficiently
- Provide sales promotions and Point of Sale material from the UK’s top drinks brands
- Give local and national market information to help you anticipate and adapt to customers needs
Your representative will also bring in expert support when you want it. For example, you can bring in a wine specialist to help you choose wines that will really impress and attract your customers.
Our dedicated telephone sales team ensure that you can place orders easily and efficiently, either by phone, fax or email – whichever suits the needs of your business.
Working closely with our Sales Development Managers, they will advise you on new products, the latest promotions and industry initiatives to help you maximise the profits of your business. And, as one of our customers, you will receive your own dedicated Telephone contact who will work to build up a mutually beneficial relationship with you.
Our Technical Services team provides the latest equipment by professionals on time, every time plus advice on all technical needs and cellar management.
Our service is supported by Carlsberg UK and other National Brewers following installation. We pride ourselves on our ability to offer a bespoke service in bar design with the latest range of counter display units and bar fonts to suit every type of outlet.
St Austell Brewery is keen to help your business to grow profitably and may offer loans or make investments to support you as part of our ongoing relationship.
We will design and print your wine lists using your own corporate identity which reflects your style and will help your business stand out from the crowd.
We recognise the vital role training plays in helping people to develop the skills and knowledge they need to succeed in the licensed retail sector.
We work closely with the Learning and Skills Council, the British Institute of Inn Keeping and Cornwall College to ensure our courses’ content and style is right for each audience and importantly, that each course is accredited by the appropriate professional body.